Love versus greed
John has been involved in a number of social ventures over the last 20 years. He explains how they are always a mixture of love (social purpose) and greed (capital, investment, equity and personal ambition), putting it this way allows John to make it clear that there is an inbuilt conflict at the heart of every such venture. John’s overall point it is that it is important to have a really deep, honest and early conversation about these things and not assume that everyone wants, expects or needs the same things.
